What I'm Doing Now

Inspired by Derek Sivers.

Last updated 31 October 2026, from Bromley, Greater London.

Work

I run Launchfyi, designing and building websites and software for small businesses. I've also started taking on fractional CTO work, helping growing companies make better technology decisions without hiring a full-time CTO.

Moving sites off WordPress

I'm moving the simpler sites I host off WordPress and onto a faster, simpler setup that is easier to look after. This site is the first one to make the move.

Building my own tools

I'm building the tools I wish I'd had. The main one is Desk, a client portal where clients sign agreements, read their documents and see their invoices in one place.

I also run the business from a written playbook: how I build, how I invoice, how I look after client sites. AI agents read it and do a lot of the routine work, and a small Mac in the corner runs the overnight jobs. I'll write more about this soon.

Freelance Friends

My sister Lauren and I are working on version 2.0 of Freelance Friends, our community for freelancers.

Morning Accountability is still going strong. I host calls every weekday, Monday to Friday, at 8am and 9am: 30 minutes on Zoom to talk through the day ahead and how yesterday went.

Percolating Podcast

Yash Singh and I have started The Percolating Podcast, a fortnightly show for AI builders and marketers.

Bromley Toads Society

In October I launched the Bromley Toads Society, a monthly Toad in the Hole night at The Br3wery in Beckenham. It's the old Sussex pub game, and on the first Tuesday of the month we play it.